Salesforce recently introduced new Customer 360 innovations that help to connect, commerce, marketing, and service data on one platform so companies can personalize every single interaction using insights from different departments. Companies these days face mounting pressure to do more with less, all while striving to meet the rising consumer expectations. Ongoing changes in data …
by Kriti Sharma 
Digitalization has now become more important than ever. With that truth, Salesforce announced the new Digital 360. The upgrade focuses on helping companies go digital faster and deliver the next-generation digital experiences to their customers. Consumers today are pushing the limits of the digital-first concept. With everything being done online, from groceries to purchasing cars, …
by Kriti Sharma 
It’s that time of the year when Salesforce administrators and other professionals sit tight to unwrap everything that Salesforce brings to them with its new release. After some helpful updates in Spring ‘21, Salesforce is back again with its Summer ‘21 release notes, and there’s so much in it that we can’t keep calm. Salesforce …
by Kriti Sharma 
With healthcare professionals adopting the right technology, a dramatic improvement in the care management approaches has been witnessed over time. From elevating the patient experience to analyzing the health records and making the right decisions, there’s a lot involved in the healthcare sector. Thankfully Salesforce Health Cloud finds itself capable of meeting these challenges. The Health …
by Kriti Sharma 
Innovation in business workflows and technologies has been a fixture of advanced business practice. But, before going all-in for the latest technological implementation, chasing a new-fangled acronym, it helps to stand back and reassess the quantum of improvement you’d eventually get. Even deeper analysis is needed to figure out whether a business needs new developments from …
by Kriti Sharma 
Legacy system modernization is the key to deliver next-level customer experiences and simplifying new business implementations. But contrary to popular opinion, modernizing legacy software isn’t merely about updating systems. Instead, it’s pretty much a prerequisite across industries and institutions to eliminate barriers to digital transformation. The footprints of legacy technology are widespread and restrict newer software …
by Kriti Sharma 
Underpinnings Of Intelligent Search, Discovery, and Insights In Salesforce No matter how big your database is, if you’re unable to utilize its potential, it makes no difference to your business. And this is where most companies lack due to the inability to explore their data. A large chunk of data stored by the firms …
by Kriti Sharma 
“Your brand is a story Unfolding across all customers touch points” – Jonah Sachs A Primer on Omnichannel Marketing While it’s easy to pass off ‘omni channels’ as a fad, they’ve come to be increasingly relevant with recent market shifts. We’re transitioning from an older strategy of taking products directly to customers, to …
by Kriti Sharma 
Salesforce CRM has been always working on the latest trends in the industry to ensure customers’ trust and reliability in the long run. It is never behind when it comes to adding new and powerful functionalities on its platform to make it much easier for its users. Recently, it also came up with the Dark …
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