When customers don’t receive the service they expect, chances are higher that their loyalty will shift. The same kind of dynamic also exists between employers and employees. It is essential that employers must deliver a great experience for employees — or they might risk losing them. That’s where workflow automation can be helpful. Automation has …
by Kriti Sharma 
Over the past few years, personalization has become very critical for a brand’s digital strategy. No brand could ever succeed if it fails to meet the expectations of customers. Considering this, Salesforce has brought some new Marketing Cloud features that would give your brand the power of personalization. According to the report of State of …
by Kriti Sharma 
No email marketing would ever work if the mentality is “set it and forget it.” When it comes to email, it is important to figure out what’s working and what needs improvement. You should be active enough to analyze your email campaigns. And the key to it is different KPIs for email marketers that can …
by Kriti Sharma 
Since the pandemic hit, the last two years have been tough for small business marketing. It brought a sudden economic halt due to which many small and medium businesses (SMBs) have been operating with tightened budgets and reduced staff. SMB leaders now need a marketing strategy on a budget to bring them back into the …
by Kriti Sharma 
Sales are all about understanding your customer. So it is important to know them before you can actually start conversing with them. The key to understanding them is data, which includes everything from their experience with your business to their relationship networks. And that’s something that forms the base for relationship intelligence. Managing a relationships …
by Kriti Sharma 
Salesforce Chatter is an enterprise social network used in many companies for team engagement and collaboration. The platform came up as an extension to Salesforce1 in 2013 and since then more and more organizations have been using it to enhance their business in many ways. Using Salesforce Chatter has proved to be a great way …
by Kriti Sharma 
For any company that is using Salesforce, its sales process matters the most for the company to extend its revenue. Having a sales process with excellent functions can help a company close deals faster while maximizing the deal size. But if the Salesforce sales process is not efficient, it would just end up in revenue …
by Kriti Sharma 
In Salesforce Experience Cloud (earlier known as Community Cloud), sharing access of the Salesforce org to external users is not something that can be done directly. The idea to migrate external users from production to other environments cannot be achieved directly. In order to safeguard privacy, Salesforce has created a way to create profiles for …
by Kriti Sharma 
Slow performance in Salesforce and the slow page loading speed can be frustrating for users and might cause a drain on business resources. Salesforce is a heavyweight in the market, and any problems with the platform can affect thousands of users. There can be many factors that affect the load speed and salesforce performance for …
by Kriti Sharma