The success of the Salesforce implementation depends on how efficiently its end users are using the platform. Any Salesforce user engagement issues can cause serious setbacks on the way to increasing productivity, achieving higher productivity, and might even end up in a complete failure of Salesforce deployment.
The problem with user engagement will not disappear by itself. You need to take relevant measures to ensure that the platform is used right. To do so, it is essential to be aware of common Salesforce challenges to timely address them.
Common Salesforce User Engagement Issues
Have you implemented Salesforce but still not getting significant results? That’s all because your team is not able to use it efficiently. You need to resolve the issues they are facing to use Salesforce efficiently.
Here we have listed the common Salesforce user engagement issues that you might need to address.
1. Lack of Knowledge about Salesforce capabilities
Salesforce customers have access to the huge functionality of the CRM, but those may seem to be daunting when they are not aware of how to use those. To use Salesforce to its fullest, users might need some help to navigate through the functionalities and using them in the right way.
Experienced and certified Salesforce consultants know the ins and outs of the platform and can guide the users well about using it. Salesforce users should consider asking for help as the experts know how the platform can be adapted to their company needs as they will be well-versed with your business challenges.
Users should consider asking questions for more clarity about the platform. Business processes are a good place to start. Ask about workflow management, staff, and sales channels.
2. Not Knowing What’s in Salesforce for End-Users
Why should representatives care what Salesforce is doing for the business, as long as they’re doing their jobs well? This is a question that might strike the minds of users. Not knowing the benefit of Salesforce for end-users might restrict its use for both employees and managers.
- Salesforce integrates your business needs with your day-to-day data entry process. While moving from the traditional CRM to Salesforce, there is a shift needed in thinking – for both business owners and the employees.
- Your team should have to shift their thinking and get proactive with data. The performance of the team is directly related to how easily they are accessing and using the data. This is where they can use Salesforce to unify their data instead of fragmenting it into different documents across multiple systems.
- Salesforce enables proactive and integrated data entry, so the employer has better visibility across the staff productivity. With Salesforce, they can chart sales growth, can visualize how the team is meeting targets.
3. Irregular Data Update
Not updating Salesforce data is evidence of poor user engagement. This issue makes it impossible for a sales manager to track the effectiveness of strategies and processes. Sales representatives need to be aware of changing data like a customer’s contact data and purchase history, which should be timely updated in the CRM.
Not updating Salesforce data can result in costly and embarrassing mistakes. This will cause a delay in lead generation and closure. It will also affect your company’s reputation if you are not sending the relevant information to the right customer.
Overcome Salesforce User Engagement Issues for Best Results
Doesn’t matter how exceptional are the Salesforce capabilities, if users are not able to use the platform the right way, all of it is of no use. The need here is to ensure that any user engagement issue with Salesforce is resolved so the team can use the CRM to obtain the best results.
What you need here is a team that can guide you right on user onboarding to make efficient use of the platform. Get in touch with our Salesforce experts for guidance.