Kriti Sharma 
Listen to this articleFor any company, data is the key to success. But for that, you need to know how exactly you could use all that data that you had been collecting. Even for senior leaders, consistently using data to make decisions could be difficult. This is where they need to work on instilling a robust data culture across teams to make that happen. It might sound easy but it’s definitely not.
How you can build a data culture in the company and cultivate it? How employees in different departments and on different levels can make good use of the data? These are just a few of the questions that can come to your mind when it is about creating a data culture.
How You Can Work on Creating a Data Culture in Your Company
Let’s give some emphasis on how you can actually work on creating a culture in your organization that revolves around data.
1. Normalize Working with Data-Driven Insights
Always consider sharing these insights generously with partners, clients, and other third parties. This will help you to instill a transparent and outcome-based way of working in the organization. But that doesn’t mean you have to stand still with it.
Make sure you constantly evolve your thinking. It is important that you don’t shy away from evolving the way you have been approaching and using data. You can always use AI-enabled Salesforce Einstein to smartly capture data, access it, and use it.
When you’ll be able to embed this into different and effective ways of working for everyone, you’ll achieve remarkable growth using data-driven insight the way it should be used.
2. Ask the Right Questions
Every company wishes to have a data culture, but what’s unfortunate is that not enough people are asking the right questions about data. Why do you want to have a data culture in your organization? What are you trying to answer or achieve with data? What business problems can a data culture help to solve?
Teams should sit together and can probably come up with different reasons data matters to your organization, which could be different for different departments. No wonder taking action on those reasons might take a lot of time, but what’s necessary is to have the foundational questions that people make the mistake of skipping.
3. Use the Right Tools
Spreadsheets are still most people’s tools for data. And that’s insane. Try to introduce your team to a data visualization tool, for example, Tableau, and show them how easy it is to build a dynamic interactive dashboard from any data source.
It is unfortunate that people don’t have a clue how easy this is. Just try it out and you’ll know it’s a far better alternative to spreadsheets to manage your day-to-day records.
4. Work on Training
Develop a company-wide data training curriculum. It is important to set a training curriculum to educate teams on new technologies and ways to use data wisely.
The training has to be thorough and should include a session in which all can discuss their queries and get a better understanding of the data culture. You need to dedicate some time to set up a curriculum that’s quickly accessible and easy to understand by employees in your organization.
Transform to a Data Culture for Business Growth
The points above made it pretty clear how important it is to have a data culture in your organization and how you can actually work on having one.
Having such a culture would improve your hold on data, giving you an understanding of how to make better decisions using it. Try to inculcate it and if you need any help, contact our team of Salesforce consulting services for better assistance.
