Both, Pardot and Marketing Cloud are exceptionally used for marketing automation. But sometimes, it can be confusing for the business to identify which one to use and where. While Marketing Cloud is one of the most recognized Salesforce products for improving marketing campaigns, Pardot helps to enable automation in marketing to intelligently nurture more leads and connect the marketing team with sales. So, Pardot vs Marketing Cloud has always been a common debate while choosing the right platform for marketing.
Marketing Cloud is mostly applicable for B2C businesses while Pardot works well with B2B. Businesses related to travel, retail, and other industries use Marketing Cloud but for Pardot there is no specific industry segment. Pardot helps any marketer to get easy access and understanding of tools that can help to effectively manage marketing campaigns and improve revenue.
Pardot vs Marketing Cloud: Major Differences Between Both
Because of the similar usage, it can be confusing for any marketing team to choose between Pardot and Marketing Cloud. So, we have listed some of the major differences between these products.
1. Email Marketing Campaigns
It doesn’t matter how advanced marketing campaigns have become, marketers still use email campaigns because of their effective results. Both Marketing Cloud and Pardot can be used for running email marketing campaigns.
Pardot allows teams to enable automatic segmentation to run targeted campaigns for email marketing. It also helps enable a personalized experience for clients, providing relevant content for them, according to their purchase behavior and interests.
But with Marketing Cloud, you can use data all across different departments to prepare smarter emails for clients. It helps to create sophisticated emails that can deliver better customer engagement. The product enables stronger relationships with customers throughout their lifecycle and also automates the process to increase the productivity of the marketing team.
2. Generate and Nurture the Leads
Using Pardot can help marketers to fill their sales funnel with high-quality leads. Marketers can use it to connect closed leads with the relevant marketing campaigns, which ensures better results. It consists of templates that help to build intuitive landing pages with customization. But that’s something that is not possible with Marketing Cloud as it only assists the team with marketing-related activities.
3. Create Landing Pages
With Pardot, teams can easily create landing pages without the help of web developers. It enables automation considering if the prospect viewed or submitted the landing page. With Pardot, you can use custom templates to easily create and customize landing pages. While Marketing Cloud allows all these features too but along with that it helps build landing pages optimized for mobile use. This feature is not possible with Pardot.
4. Salesforce Integration
Pardot offers multiple integrations for B2B companies like integration with Twilio, Google Analytics, and Google Ads, along with integration with different social media sites. On the other hand, common integration of Marketing Cloud can be conducted with Shopify, Sales Cloud, HubSpot, Microsoft Dynamics, and other platforms.
5. Pricing
The pricing of Marketing Cloud depends on the requirements, industry, and size of the company. Pardot is a part of Marketing Cloud and it offers 4 plans, which are billed annually.
Pardot vs Marketing Cloud: Make the Right Choice
Pardot helps to diminish the line between sales and marketing. Pardot is a part of Marketing Cloud but it offers many benefits that are not applicable in the case of Marketing Cloud. But in some cases like mobile optimization, Marketing Cloud can be considered as a better choice. Choosing the product between these highly depends on what the requirement of the marketing team is.
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