Over the past few years, personalization has become very critical for a brand’s digital strategy. No brand could ever succeed if it fails to meet the expectations of customers. Considering this, Salesforce has brought some new Marketing Cloud features that would give your brand the power of personalization. According to the report of State of …
by Kriti Sharma 
Yes, you can look into the future to build strategies for your insurance agency. And you don’t need a crystal ball for that. Predictive analytics would make it all easier for you. Almost everyone in the insurance world is talking about predictive analytics. But what is it actually? Predictive analytics helps pick up scattered pieces …
by Kriti Sharma 
If you are a sales rep, there’d definitely be a time when you would have wished if you could just listen to every call, without having to actually listen to every call. That’s something artificial intelligence makes easy. There’s a lot that AI capabilities in Salesforce allow you to do to supercharge your digital sales …
by Kriti Sharma