Over the past few years, personalization has become very critical for a brand’s digital strategy. No brand could ever succeed if it fails to meet the expectations of customers. Considering this, Salesforce has brought some new Marketing Cloud features that would give your brand the power of personalization. According to the report of State of …
by Kriti Sharma 
Today’s customers are all-digital. And to reach them out, you need to work on something that is personalized for them. The good news is you can drive personalization with Marketing Cloud; you just need to know the way it’s done. According to the State of the Connected Customer Report, 66% of consumers expect brands to …
by Kriti Sharma 
Both, Pardot and Marketing Cloud are exceptionally used for marketing automation. But sometimes, it can be confusing for the business to identify which one to use and where. While Marketing Cloud is one of the most recognized Salesforce products for improving marketing campaigns, Pardot helps to enable automation in marketing to intelligently nurture more leads …
by Kriti Sharma 
For any Marketing Cloud professional, it is important to know the ins and outs of the product so it can be used to its full potential. Marketing Cloud can be considered as a fully-loaded platform that has a lot to offer. Even there can be times even the experienced Salesforce experts won’t be aware of …
by Kriti Sharma 
Pardot is a marketing automation tool aimed at cutting down the Marketing and Sales team attempts to comprehend the most lucrative leads, seal-the-deal, and maximize ROI paving the way for seamless connectivity with clients through Social Media & Paid Marketing. It’s close cousin, Salesforce Marketing Cloud is a unified platform for orchestrated customer relationships that …
by Kriti Sharma 
Great Expectations – The promise of personalized customer journeys The Marketing Cloud, a perfect amalgamation of marketing and cloud-based technology, has tuned out to be the technology of choice to address increasingly dynamic marketing needs and empower users with adaptive, empathetic, and updated practices in digital marketing. Teams are best served by paying deft …
by admin 
Whether we talk about marketing, sales, or even business development, Salesforce can help out people get the maximum results in a single attempt. Specifically focusing on an email marketing campaign, we can also say that there is no business organization in the industry that may not need the help of required marketing channels to reach …
by admin