Over the past few years, personalization has become very critical for a brand’s digital strategy. No brand could ever succeed if it fails to meet the expectations of customers. Considering this, Salesforce has brought some new Marketing Cloud features that would give your brand the power of personalization. According to the report of State of …
by Kriti Sharma 
Salesforce recently introduced new Customer 360 innovations that help to connect, commerce, marketing, and service data on one platform so companies can personalize every single interaction using insights from different departments. Companies these days face mounting pressure to do more with less, all while striving to meet the rising consumer expectations. Ongoing changes in data …
by Kriti Sharma 
These are the times when a user decides to visit your e-commerce website, his journey starts right there. What’s next is your job to make sure that visitor turns into a customer. And that will depend on the way you’ll plan the marketing strategy of your eCommerce business. An eCommerce business has a lot to …
by Kriti Sharma 
Both, Pardot and Marketing Cloud are exceptionally used for marketing automation. But sometimes, it can be confusing for the business to identify which one to use and where. While Marketing Cloud is one of the most recognized Salesforce products for improving marketing campaigns, Pardot helps to enable automation in marketing to intelligently nurture more leads …
by Kriti Sharma 
For any Marketing Cloud professional, it is important to know the ins and outs of the product so it can be used to its full potential. Marketing Cloud can be considered as a fully-loaded platform that has a lot to offer. Even there can be times even the experienced Salesforce experts won’t be aware of …
by Kriti Sharma 
Salesforce Marketing Cloud, formerly known as Exact Target, is what digital marketers trust these days to reach out to the potential audience with the right message. Marketing Cloud helps in achieving a myriad of objectives. It creates a two-way conversation with the customers and helps to collect and analyze known and unknown customer profiles for …
by Kriti Sharma