Today’s customers are all-digital. And to reach them out, you need to work on something that is personalized for them. The good news is you can drive personalization with Marketing Cloud; you just need to know the way it’s done. According to the State of the Connected Customer Report, 66% of consumers expect brands to …
by Kriti Sharma 
Both, Pardot and Marketing Cloud are exceptionally used for marketing automation. But sometimes, it can be confusing for the business to identify which one to use and where. While Marketing Cloud is one of the most recognized Salesforce products for improving marketing campaigns, Pardot helps to enable automation in marketing to intelligently nurture more leads …
by Kriti Sharma 
Each company can be different from another, whether in terms of industry or values, but one thing that remains common is the need for marketing. With the rapid digitization, the ways companies have been doing marketing have changed a lot. Companies are leveraging the power of marketing automation and boosting the marketing effort with Pardot. …
by Kriti Sharma 
B2B marketing needs the right measurements to scale the marketing processes for better results. You can only take it to a small scale if you handle it manually. You need to go for a reliable marketing solution for a better lead generation campaign that involves multiple touchpoints. In this case, businesses need a marketing solution …
by Kriti Sharma